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Cooper, Mytton and Stratton (1994a, May 01). Effective quality. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/effective-quality
Mytton and Cooper (1992a, June 15). Global audiences. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/global-audiences